The fact that South East Asia, as well as the former Eastern Bloc ...

[Metfan725]

The fact that South East Asia, as well as the former Eastern Bloc countries of Central and Eastern Europe have become important locations for emerging markets is most closely related to which dimension of the Framework for Market Analysis discussed in the text?
 a. Market density
  b. Market size
  c. Market behavior
  d. Market geography
  e. Market heterogeneity

Question 2

Which of the following is an example of mandatory adaptation?
 a. Nestle offering drinkable fruit yogurt in the United Kingdom.
  b. Weight Watchers offering consumers in France Mousse Legeres in two different four-pack combinations.
  c. Haagen Dazs adding green ice tea to its product line in Japan.
  d. Hershey's eliminated alcohol in its chocolates in Saudi Arabia.

[phuda]

Answer to Question 1

D

Answer to Question 2

D
The Nestle, Weight Watchers, and Haagen Dazs adaptations are examples of non-mandatory adaptation. Even though the Hershey's example is not explicitly stated in the text, the text does indicated that food products with alcohol content are often prohibited in North Africa and the Middle East. Thus, Hershey's would need to eliminated alcohol from its chocolates if it distributed in Saudi Arabia, which is an example of mandatory adaptation. This may be found in the Local, Non-Mandatory, Adaptation section (9-1e).

[Metfan725]

Correct answers!

[phuda]

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