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Author Question: The market constructs used in the text to analyze markets in relation to channel design strategy ... (Read 63 times)

2125004343

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on: Jun 29, 2018
The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except:
 a. Market density.
  b. Market behavior.
  c. Market reputation.
  d. Market geography.
  e. Market size.

Question 2

____ is frequently used to describe the practice of global branding and localized marketing adaptation.
 a. Modular adaptation c. Glocalization
  b. Regional Standardization d. Global modification


kingfahad97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
Global localization or glocalization is frequently used to describe the practice of global branding and localized marketing adaptation. Modular adaptation is one form of glocalization. Global modification is not a term used in this test. Regional standardization is more closely related to global standardization than it is to global localization.


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