Channel strategy should guide channel design so as to help the ...

[notis]

Channel strategy should guide channel design so as to help the firm attain:
 a. The most efficient channel.
  b. The lowest cost channel.
  c. Differential advantage.
  d. Increased profits.
  e. Power over other members of the channel.

Question 2

Which entry mode below presents the highest control?
 a. Licensing, c. Franchising
  b. Indirect exporting d. Wholly-owned subsidiary

[mcomstock09]

Answer to Question 1

C

Answer to Question 2

D
The entry mode classification that follows a general model of low to high control and risk is: indirect exporting, direct exporting, licensing, franchising, joint ventures, branch offices, wholly-owned subsidiaries. This may be found in the Deciding on the International Entry Mode section (8-3).

[notis]

Gracias!

[meow1234]

Thanks for the timely response, appreciate it