Author Question: Using channel design __________ should be uppermost in the channel manager's thinking. a. to ... (Read 109 times)

sjones · **on:** Jun 29, 2018

Using channel design __________ should be uppermost in the channel manager's thinking.
a. to accommodate changes in channel variables
b. as a means for gaining differential advantage
c. to reduce channel costs
d. to increase the intensity of distribution
e. to increase profits

Question 2

Which of the following is an example of a strategic alliance?
a. Manufacturing alliances c. Distribution alliances
b. Marketing alliances d. All of the above

amy.lauersdorf90 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

D
The following are some examples of alliances: manufacturing alliances, marketing alliances, distribution alliances, and outsourcing.