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Author Question: Using channel design __________ should be uppermost in the channel manager's thinking. a. to ... (Read 145 times)

sjones

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on: Jun 29, 2018
Using channel design __________ should be uppermost in the channel manager's thinking.
 a. to accommodate changes in channel variables
  b. as a means for gaining differential advantage
  c. to reduce channel costs
  d. to increase the intensity of distribution
  e. to increase profits

Question 2

Which of the following is an example of a strategic alliance?
 a. Manufacturing alliances c. Distribution alliances
  b. Marketing alliances d. All of the above


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amy.lauersdorf90

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

D
The following are some examples of alliances: manufacturing alliances, marketing alliances, distribution alliances, and outsourcing.


sjones

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Reply 2 on: Jun 29, 2018
Gracias!

ryansturges

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Reply 3 on: Yesterday
:D TYSM

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