Using channel design __________ should be uppermost in the ...

[sjones]

Using channel design __________ should be uppermost in the channel manager's thinking.
 a. to accommodate changes in channel variables
  b. as a means for gaining differential advantage
  c. to reduce channel costs
  d. to increase the intensity of distribution
  e. to increase profits

Question 2

Which of the following is an example of a strategic alliance?
 a. Manufacturing alliances c. Distribution alliances
  b. Marketing alliances d. All of the above

[amy.lauersdorf90]

Answer to Question 1

B

Answer to Question 2

D
The following are some examples of alliances: manufacturing alliances, marketing alliances, distribution alliances, and outsourcing.

[sjones]

Gracias!

[sarah_brady415]

Thanks for the timely response, appreciate it