Author Question: Channel strategy should guide channel design so as to help the firm attain: a. The most efficient ... (Read 41 times)

notis · **on:** Jun 29, 2018

Channel strategy should guide channel design so as to help the firm attain:
a. The most efficient channel.
b. The lowest cost channel.
c. Differential advantage.
d. Increased profits.
e. Power over other members of the channel.

Question 2

Which entry mode below presents the highest control?
a. Licensing, c. Franchising
b. Indirect exporting d. Wholly-owned subsidiary

mcomstock09 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

D
The entry mode classification that follows a general model of low to high control and risk is: indirect exporting, direct exporting, licensing, franchising, joint ventures, branch offices, wholly-owned subsidiaries. This may be found in the Deciding on the International Entry Mode section (8-3).