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Author Question: Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he ... (Read 112 times)

bobbysung

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Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:
 A) personally relevant.
  B) presented in a humorous way.
  C) based on what others thought of the car.
  D) moderately inconsistent with his prior attitudes.
  E) based on knowledge and experience.

Question 2

Channels used by competitors may be the only product distribution system that is not accepted by both the trade and consumers.
 
 Indicate whether the statement is true or false



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akemokai

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Answer to Question 1

A

Answer to Question 2

F




bobbysung

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


alexanderhamilton

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Reply 3 on: Yesterday
Wow, this really help

 

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