Author Question: Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he ... (Read 157 times)

bobbysung · **on:** Jun 29, 2018

Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:
A) personally relevant.
B) presented in a humorous way.
C) based on what others thought of the car.
D) moderately inconsistent with his prior attitudes.
E) based on knowledge and experience.

Question 2

Channels used by competitors may be the only product distribution system that is not accepted by both the trade and consumers.

Indicate whether the statement is true or false