Author Question: Consumers from more collectivist cultures, such as Latin American and Asian consumers, tend to ... (Read 159 times)

a0266361136 · **on:** Jun 29, 2018

Consumers from more collectivist cultures, such as Latin American and Asian consumers, tend to prefer brand new Western brands and purchase them in the early introduction stage.

Indicate whether the statement is true or false

Question 2

In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:
A) object of involvement.
B) degree of subjective involvement.
C) specific emotions elicited by the involvement.
D) enduring needs.
E) situational needs.

nital · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Consumers from more collectivist cultures, such as Latin America and Asian consumers, tend to prefer established brands and purchase them in the maturity stage. These consumers do not place a high value on change. Instead, they prefer stability. This may be found in the Products, Services and Culture section (9-5).

Answer to Question 2

A