Unlike British consumers, French consumers perceive most store ...

[schs14]

Unlike British consumers, French consumers perceive most store brands to be inferior to national brands.
 
 Indicate whether the statement is true or false

Question 2

Ben wants to purchase a new tablet. He spends a lot of time researching the latest features available on different brands of tablets. He extensively reads most of the technology consumer blogs. In this scenario, Ben has created a willingness to expend time and energy on preparations to purchase the target, making him a(n) _____ consumer.
 A) risk-taking
  B) strategic
  C) opportunistic
  D) self-centered
  E) motivated

[parshano]

Answer to Question 1

T
In France, private-label brands were introduced only in the 1970's and were positioned as cheap alternatives to national brands. For this reason, the French consumer has a negative, inferior perception of store brands.

Answer to Question 2

E