Author Question: A/An _____ is defined as the cost of the next best alternative. a. operating cost b. purchase price ... (Read 138 times)

hubes95 · **on:** Jun 29, 2018

A/An _____ is defined as the cost of the next best alternative.
a. operating cost
b. purchase price
c. net present value
d. usage cost
e. opportunity cost

Question 2

When a channel manager undertakes channel design, what distribution decision already should have been made?
a. How the changes will be evaluated
b. The role of distribution in new product strategy
c. The role of distribution in the firm's overall objectives and strategies
d. How the new design will be implemented
e. The role of distribution in the promotion strategy