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Author Question: Which of the following is true regarding Franchising? a. Franchising is a principal entry mode for ... (Read 138 times)

littleanan

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on: Jun 29, 2018
Which of the following is true regarding Franchising?
 a. Franchising is a principal entry mode for the service industry.
  b. The franchisor provides the franchisee with advertising and sales promotion support.
  c. The franchisee receives the right to use the franchisor's brand name and all related trademarks.
  d. All of the above are true.

Question 2

The many factors that affect acquisition, usage, and disposition decisions can be classified into four broad domains: the psychological core, the process of making decisions, the consumer's culture, and consumer behavior outcomes.
 
 Indicate whether the statement is true or false


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cat123

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Franchising is a principal entry mode for the service industry. It is the service industry's equivalent to licensing. The franchisor gives the franchisee the right to use its brand name and all related trademarks and its business know how, such as secret recipes. The franchisor also typically provides the franchisee with advertising and sales promotion support. The franchisee is responsible for paying the franchisor royalties.

Answer to Question 2

True


littleanan

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Reply #2 on: Jun 29, 2018
Correct answers!


cat123

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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