Which entry mode below offers the lowest control? a. Licensing, ...

[Anajune7]

Which entry mode below offers the lowest control?
 a. Licensing, c. Franchising
  b. Indirect exporting d. Wholly-owned subsidiary

Question 2

When a company is identified as being in the intermediate stage of social media, it:
 A) is focusing on monitoring the social web to create a social media plan.
  B) is in a position to use management systems to create engaged communities on various platforms.
  C) has an average annual budget of 1.364 million for social media marketing.
  D) has a clearly defined social media policy.
  E) is ready to invest in social customer relations management (SCRM).

[kilada]

Answer to Question 1

B
The entry mode classification that follows a general model of low to high control and risk is: indirect exporting, direct exporting, licensing, franchising, joint ventures, branch offices, wholly-owned subsidiaries. This may be found in the Deciding on the International Entry Mode section (8-3).

Answer to Question 2

B