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Author Question: From the perspective of __________, channel members are an extension of the manufacturer's own ... (Read 14 times)

Brittanyd9008

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on: Jun 29, 2018
From the perspective of __________, channel members are an extension of the manufacturer's own organization.
 a. competitive manufacturers
  b. suppliers
  c. customers
  d. managers
  e. employees

Question 2

Lands End is an example of a company that has expanded internationally through
 a. exporting. c. licensing.
  b. franchising. d. joint ventures.


leahchrapun

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A
Catalog retailers and dot-com companies like Lands End made their first international incursions by exporting their products to consumers abroad.


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