« previous next »

Author Question: In using its product line to secure new channel members, it is most important for the manufacturer ... (Read 61 times)

Pineapplelove6

  • Hero Member
  • *****
  • Posts: 560
on: Jun 29, 2018
In using its product line to secure new channel members, it is most important for the manufacturer to stress:
 a. The functionality of the product.
  b. The quality of the product.
  c. The customer benefits of the product.
  d. The depth and breadth of the product line.
  e. The profit potential of the product.

Question 2

Nike, which has traditionally utilized local warehousing to supply retailers, is currently attempting to replace more than 20 national warehouses in Europe with one single distribution center located in Belgium. This is an example of
 a. global standardization c. global localization
  b. regional standardization d. glocalization


pami445

  • Sr. Member
  • ****
  • Posts: 303
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

B
Nike's previous strategy (i.e., using 20 national warehouses) was a global localization (or glocalization) strategy. Because Nike is now focusing on a Belgium warehouse for Europe, it is using a regional standardization strategy. If Nike were to distribute products from Belgium to the entire world, then this could be viewed as a global standardization strategy.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

ABO Blood Reactions Are Important in Transfusions ABO Blood Reactions Are Important in Transfusions
This father is serving as a secure base for his infant. This father is serving as a secure base for his infant.
The relationship between the height of the firing line and length of the spark line can be ... The relationship between the height of the firing line and length of the spark line can be ...
The voltage-gated channel cycles during an action potential The voltage-gated channel cycles during an action potential
Members of the British Punitive Expedition to Benin City Members of the British Punitive Expedition to Benin City
The phenotype of an organism is the product of interactions The phenotype of an organism is the product of interactions
Video: Wound Cultures

For a complete list of videos, visit our video library