Author Question: In using its product line to secure new channel members, it is most important for the manufacturer ... (Read 68 times)

Pineapplelove6

  • Hero Member
  • *****
  • Posts: 560
In using its product line to secure new channel members, it is most important for the manufacturer to stress:
 a. The functionality of the product.
  b. The quality of the product.
  c. The customer benefits of the product.
  d. The depth and breadth of the product line.
  e. The profit potential of the product.

Question 2

Nike, which has traditionally utilized local warehousing to supply retailers, is currently attempting to replace more than 20 national warehouses in Europe with one single distribution center located in Belgium. This is an example of
 a. global standardization c. global localization
  b. regional standardization d. glocalization



pami445

  • Sr. Member
  • ****
  • Posts: 303
Answer to Question 1

E

Answer to Question 2

B
Nike's previous strategy (i.e., using 20 national warehouses) was a global localization (or glocalization) strategy. Because Nike is now focusing on a Belgium warehouse for Europe, it is using a regional standardization strategy. If Nike were to distribute products from Belgium to the entire world, then this could be viewed as a global standardization strategy.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

For a complete list of videos, visit our video library