Author Question: Why is brand health an important part of the listening phase? A) It is integral to sentiment ... (Read 30 times)

corkyiscool3328

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Why is brand health an important part of the listening phase?
 A) It is integral to sentiment analysis.
  B) It helps a company identify its current social media presence, and serves as a starting point for strategy development.
  C) It shows how a company's social presence compares to its competition.
  D) It is like a doctor's appointment for a brand, something that should be done every year.
  E) It is a useful way to identify Key Performance Indicators for specific social media platforms.

Question 2

Which of the following can be used to discourage marketers from entering the market?
 a. Cost-plus pricing
  b. Changing pricing
  c. Multiple-product pricing
  d. Penetration pricing



Benayers

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Answer to Question 1

B

Answer to Question 2

D



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