Why is brand health an important part of the listening phase?
A) It is integral to sentiment analysis.
B) It helps a company identify its current social media presence, and serves as a starting point for strategy development.
C) It shows how a company's social presence compares to its competition.
D) It is like a doctor's appointment for a brand, something that should be done every year.
E) It is a useful way to identify Key Performance Indicators for specific social media platforms.
Question 2
Which of the following can be used to discourage marketers from entering the market?
a. Cost-plus pricing
b. Changing pricing
c. Multiple-product pricing
d. Penetration pricing
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