To achieve distribution objectives, most firms will have to ...

[bb]

To achieve distribution objectives, most firms will have to address all of the following except:
 a. Role distribution plays in the firm's overall objectives and strategies.
  b. Impact of distribution on operations planning.
  c. Kinds of channel members should be selected to meet the firm's distribution objectives.
  d. Evaluation of channel member performance.
  e. Management of marketing channels to implement the firm's channel strategy.

Question 2

Companies can avoid some of the disadvantages posed by partnering with other firms by setting up wholly-owned subsidiaries in the target markets.
 
 Indicate whether the statement is true or false

[Loise Hard]

Answer to Question 1

B

Answer to Question 2

T
Companies can avoid some of the disadvantages posed by partnering with other firms by setting up wholly-owned subsidiaries in the target markets. The assumptions behind a wholly-owned subsidiary are that: the company can afford the costs involved in setting up a wholly-owned subsidiary, the company is willing to commit to the market in the long term, and the local government allows foreign companies to set up wholly-owned subsidiaries on its territory. This may be found in the Wholly-Owned Subsidiaries section (8-3g)..

[bb]

Gracias!

[bimper21]

Excellent