What is an exclusive distribution agreement? Why do firms enter ...

[abern]

What is an exclusive distribution agreement? Why do firms enter into exclusive distribution agreements with other firms?
 
  What will be an ideal response?

Question 2

A(n) ________ statement describes why a company exists and what it aspires to become.
 
  A) tactical
  B) values
  C) mission
  D) operations
  E) strategic

[jaykayy05]

Answer to Question 1

Exclusive distribution agreements give a retailer or other intermediary the exclusive rights to sell a company's products. The advantage to giving out an exclusive distribution agreement is to motivate a retailer or other intermediary to make a concerted effort to sell a firm's products without having to worry about direct competition. For example, if Nokia granted AT&T the exclusive rights to sell a new type of cell phone, AT&T would be more motivated to advertise and push the phone than if many or all cell phone companies had access to the same phone.

Answer to Question 2

C

[abern]

YES! Correct, THANKS for helping me on my review

[peter]

Excellent