Describe the targeting strategies discussed in the ...

[Tirant22]

Describe the targeting strategies discussed in the text.

Question 2

Complete the following sentence, then explain the result: Marketers cannot create measures with business value unless they first have: _____________.
 Fill in the blank(s) with correct word

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Answer to Question 1

The text discusses the following targeting strategies: differentiated targeting, concentrated targeting, and undifferentiated strategies. Differentiated targeting target segments that want different benefits from a product and target them with different brands using different marketing strategies. Procter & Gamble typically uses this strategy with its detergent brands. Companies that can't afford to wage a differentiated strategy may choose to employ a concentrated strategy. A concentrated strategy targets a single segment with one brand. Mont Blanc targets the professional class with its pen. In the undifferentiated targeting strategy, a firm uses a standardized product and campaign. This increases profitability through economies of scale.

Answer to Question 2

1.

Marketers cannot create measures with business value unless they first have measurable objectives and then map their metrics to the objectives. This means that a marketer's research must be based on actual business objectives which can be measured by certain actions.

[Tirant22]

TYSM

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Gracias!