Author Question: Which category is most likely to pursue an undifferentiated targeting strategy? a. Food c. ... (Read 82 times)

Deast7027 · **on:** Jun 29, 2018

Which category is most likely to pursue an undifferentiated targeting strategy?
a. Food c. Pharmaceuticals
b. Clothing d. Services

Question 2

Consumers generally shop and compare on their computers, then purchase with their smartphones.

Indicate whether the statement is true or false

djofnc · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Certain products such as food and culture-bound products, and most services no not lend themselves to a standardized strategy. They need to be customized to meet the specific needs, tastes, and preferences of consumers. Pharmaceuticals on the other hand, serve a common need across countries. For this reason, a pharmaceutical firm is more likely to pursue an undifferentiated strategy.

Answer to Question 2

False