Which category is most likely to pursue an undifferentiated ...

[Deast7027]

Which category is most likely to pursue an undifferentiated targeting strategy?
 a. Food c. Pharmaceuticals
  b. Clothing d. Services

Question 2

Consumers generally shop and compare on their computers, then purchase with their smartphones.
 
 Indicate whether the statement is true or false

[djofnc]

Answer to Question 1

C
Certain products such as food and culture-bound products, and most services no not lend themselves to a standardized strategy. They need to be customized to meet the specific needs, tastes, and preferences of consumers. Pharmaceuticals on the other hand, serve a common need across countries. For this reason, a pharmaceutical firm is more likely to pursue an undifferentiated strategy.

Answer to Question 2

False

[Deast7027]

Gracias!

[dyrone]

TYSM