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Author Question: According to the text, a recent study classified the Scandinavian countries according to Hofstede's ... (Read 33 times)

RODY.ELKHALIL

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on: Jun 29, 2018
According to the text, a recent study classified the Scandinavian countries according to Hofstede's typology. They rate:
 a. low in power/distance. c. low in individualism.
  b. high in uncertainty/avoidance. d. high in masculinity.

Question 2

How does an e-book differ from a white paper?
 A) An e-book is written in a lighter tone.
  B) An e-book is longer than a white paper.
  C) White papers focus on the technical aspects of a product.
  D) E-books require a prominent call to action.
  E) White papers are always distributed in PDF format.


vseab

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Hofstede's dimensions can be used to segment countries based on individualism/collectivism, masculinity/femininity, uncertainty avoidance, and power distance. The Scandinavian countries have a small power/distance (i.e., are more egalitarian), have a low uncertainty/avoidance (i.e., take more risks), rate high on individualism, and have a low level of masculinity (i.e., low ambition and competitiveness). This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).

Answer to Question 2

A


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