A wholesaler attempts to secure retailer acceptance for its own ...

[joesmith1212]

A wholesaler attempts to secure retailer acceptance for its own brand of guitars. That wholesaler also carries similar guitars from a manufacturer of a nationally known brand. This is an illustration of:
 a. Horizontal competition.
  b. Vertical competition.
  c. Channel system competition.
  d. Intertype competition.
  e. Multiple channel competition.

Question 2

Procter & Gamble pursues a differentiated target strategy.
 
 Indicate whether the statement is true or false

[mcomstock09]

Answer to Question 1

B

Answer to Question 2

T
Procter & Gamble indeed pursues a differentiated target strategy. It offers a variety of laundry detergents in North America, for example, in an attempt to appeal to almost every conceivable market segment.

[joesmith1212]

Gracias!

[AmberC1996]

Thanks for the timely response, appreciate it