Competition between an independent hardware store and the ...

[storky111]

Competition between an independent hardware store and the hardware department of a Sears store is an example of:
 a. Vertical competition.
  b. Channel system competition.
  c. Horizontal competition.
  d. Intertype competition.
  e. Vertical marketing competition.

Question 2

Geographic segmentation can be performed at the macro-segmentation level.
 
 Indicate whether the statement is true or false

[britb2u]

Answer to Question 1

D

Answer to Question 2

T
Because macro segmentation is country-level segmentation, geographic segmentation can be performed at the macro-segmentation level. In macro-segmentation the marketer typically looks at indicators such as membership in international trade forums, regional blocks and country analysis.

[storky111]

Thanks for the timely response, appreciate it

[olderstudent]

Gracias!