Author Question: Competition between an independent hardware store and the hardware department of a Sears store is an ... (Read 188 times)

storky111 · **on:** Jun 29, 2018

Competition between an independent hardware store and the hardware department of a Sears store is an example of:
a. Vertical competition.
b. Channel system competition.
c. Horizontal competition.
d. Intertype competition.
e. Vertical marketing competition.

Question 2

Geographic segmentation can be performed at the macro-segmentation level.

Indicate whether the statement is true or false

britb2u · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

T
Because macro segmentation is country-level segmentation, geographic segmentation can be performed at the macro-segmentation level. In macro-segmentation the marketer typically looks at indicators such as membership in international trade forums, regional blocks and country analysis.