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Author Question: Competition between an independent hardware store and the hardware department of a Sears store is an ... (Read 150 times)

storky111

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on: Jun 29, 2018
Competition between an independent hardware store and the hardware department of a Sears store is an example of:
 a. Vertical competition.
  b. Channel system competition.
  c. Horizontal competition.
  d. Intertype competition.
  e. Vertical marketing competition.

Question 2

Geographic segmentation can be performed at the macro-segmentation level.
 
 Indicate whether the statement is true or false


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britb2u

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

T
Because macro segmentation is country-level segmentation, geographic segmentation can be performed at the macro-segmentation level. In macro-segmentation the marketer typically looks at indicators such as membership in international trade forums, regional blocks and country analysis.


storky111

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Reply 2 on: Jun 29, 2018
Gracias!

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Reply 3 on: Yesterday
Wow, this really help

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