Author Question: Bounty brand paper towels failed in Europe because consumers prefer to use cloth towels in the ... (Read 83 times)

jparksx · **on:** Jun 29, 2018

Bounty brand paper towels failed in Europe because consumers prefer to use cloth towels in the kitchen.

Indicate whether the statement is true or false

Question 2

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Indicate whether the statement is true or false

Sarahjh · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
The paper towel offering in Europe had been rather limited before the introduction of the Bounty brand. European consumers typically used cloth towels in the kitchen, since the brands available locally did not have sufficient absorption ability for cleaning jobs. Bounty, however was a heavy-duty paper towel that was accompanied by heavy promotion. The brand quickly took off, and now most households have a paper towel holder.

Answer to Question 2

FALSE