Author Question: Adam Page, channel manager at Wood Products, Inc, read in this morning's paper that two large ... (Read 30 times)

olgavictoria · **on:** Jun 29, 2018

Adam Page, channel manager at Wood Products, Inc, read in this morning's paper that two large Midwest furniture retailing chains had merged. Page needs to recognize the potential impact of this change in the external environment on all of the following except:
a. Wood Products, Inc.
b. Public warehouses, trucking firms, and other Midwest facilitating agencies.
c. All Midwest furniture retailers.
d. Consumers.
e. The change in interest rates on business loans.

Question 2

Market segments should be similar to each other to improve marketing efficiency.

Indicate whether the statement is true or false

blakeserpa · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

F
Market segments should be easy to distinguish from each other. They should respond differently from other market segments to marketing strategies. If consumers all over the world are similar then there is no need for target marketing.