Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently serves or is planning to serve, it is best to consider:
a. using outside research services.
b. not doing any research at all.
c. assigning one person in the company this responsibility.
d. extrapolating one country research findings to another.
Question 2
Facilitating agencies:
a. Are members of the marketing channel.
b. Perform non-negotiatory functions.
c. Are of little importance to the operation of the channel.
d. Are seldom called on by the channel manager.
e. Are members of the commercial channel.
Polar bears feed upon a number of marine mammals. They are currently at the centre of international
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