Author Question: The international marketer should be most alert to social noise. Indicate whether the statement is ... (Read 80 times)

jessicacav · **on:** Jun 29, 2018

The international marketer should be most alert to social noise.

Indicate whether the statement is true or false

Question 2

Which of the following is not one of the important factors to consider when building a TCO model?
a. Focus on the small and easily measurable costs first.
b. Building a TCO can be a costly and time-intensive activity.
c. Work in a team.
d. Make sure to obtain senior management buy-in before embarking on a full-fledged TCO.
e. When considering global sourcing, consider all of the relevant labor, quality, logistics, and import costs associated with the total supply chain.