Ten manufacturers of wallpaper all sell through one wholesaler to ...

[ereecah]

Ten manufacturers of wallpaper all sell through one wholesaler to five retailers. The number of contacts needed for all of the manufacturers to contact all of the retailers is:
 a. 2.
  b. 16.
  c. 6.
  d. 50.
  e. 15.

Question 2

Which of the following is NOT an example of international product research?
 a. Brand name testing
  b. Product testing
  c. Concept development and testing
  d. All of the above are examples of product research

[ultraflyy23]

Answer to Question 1

E

Answer to Question 2

D
Product testing evaluates the extent to which the product conforms to local tastes. Product testing, concept development and testing, brand name testing are all examples of product research. This material is from the Product Research section (6-3c).

[ereecah]

Gracias!

[parker125]

Thanks for the timely response, appreciate it