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Author Question: Ten manufacturers of wallpaper all sell through one wholesaler to five retailers. The number of ... (Read 68 times)

ereecah

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on: Jun 29, 2018
Ten manufacturers of wallpaper all sell through one wholesaler to five retailers. The number of contacts needed for all of the manufacturers to contact all of the retailers is:
 a. 2.
  b. 16.
  c. 6.
  d. 50.
  e. 15.

Question 2

Which of the following is NOT an example of international product research?
 a. Brand name testing
  b. Product testing
  c. Concept development and testing
  d. All of the above are examples of product research


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ultraflyy23

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

D
Product testing evaluates the extent to which the product conforms to local tastes. Product testing, concept development and testing, brand name testing are all examples of product research. This material is from the Product Research section (6-3c).


ereecah

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Reply 2 on: Jun 29, 2018
Gracias!

fatboyy09

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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