Author Question: The three causes of distortion are consumer's selective attention, exposure, and retention. ... (Read 180 times)

tichca · **on:** Jun 29, 2018

The three causes of distortion are consumer's selective attention, exposure, and retention.

Indicate whether the statement is true or false

Question 2

All of the following are advantages of decentralized purchasing except _____.
a. ownership of decisions affecting purchases
b. understanding unique operational requirements
c. speed and responsiveness
d. reduced duplication of purchasing effort
e. new-product development support