This topic contains a solution. Click here to go to the answer

Author Question: __________ involves contacting potential customers at random without researching customers' needs ... (Read 40 times)

moongchi

  • Hero Member
  • *****
  • Posts: 516
__________ involves contacting potential customers at random without researching customers' needs first.
 Fill in the blank(s) with correct word

Question 2

Why is international marketing important to the growth of global and domestic companies?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

brittanywood

  • Sr. Member
  • ****
  • Posts: 355
Answer to Question 1

Cold calling

Answer to Question 2

International marketing consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society. Global linkages have made possible investment strategies and marketing alternatives that offer tremendous opportunities for companies. To benefit from the opportunities and deal with the adversities of international trade, firms need to prepare themselves and develop active responses, envision new strategies, make new plans, and change the way of doing business.

The growth of global business activities offers increased opportunities. By transferring knowledge around the globe, an international firm can build and strengthen its competitive position. Firms that heavily depend on long production runs can expand their activities far beyond their domestic markets and benefit from reaching many more customers. Market saturation can be avoided by lengthening or rejuvenating product life cycles in other countries. Cooperative agreements can be formed that enable all parties to bring their major strengths to the table and emerge with better products, services, and ideas.




moongchi

  • Member
  • Posts: 516
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


amit

  • Member
  • Posts: 364
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

For a complete list of videos, visit our video library