Author Question: __________ involves contacting potential customers at random without researching customers' needs ... (Read 71 times)

moongchi · **on:** Jun 29, 2018

__________ involves contacting potential customers at random without researching customers' needs first.
Fill in the blank(s) with correct word

Question 2

Why is international marketing important to the growth of global and domestic companies?

brittanywood · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Cold calling

Answer to Question 2

International marketing consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society. Global linkages have made possible investment strategies and marketing alternatives that offer tremendous opportunities for companies. To benefit from the opportunities and deal with the adversities of international trade, firms need to prepare themselves and develop active responses, envision new strategies, make new plans, and change the way of doing business.

The growth of global business activities offers increased opportunities. By transferring knowledge around the globe, an international firm can build and strengthen its competitive position. Firms that heavily depend on long production runs can expand their activities far beyond their domestic markets and benefit from reaching many more customers. Market saturation can be avoided by lengthening or rejuvenating product life cycles in other countries. Cooperative agreements can be formed that enable all parties to bring their major strengths to the table and emerge with better products, services, and ideas.