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Author Question: Describe the American Association of Advertising Agencies' Standards of ... (Read 58 times)

swpotter12

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on: Jun 29, 2018
Describe the American Association of Advertising Agencies' Standards of Practice.

Question 2

Which of the following is not an appropriate performance criterion to be used when evaluating suppliers?
 a. Ability to develop process and product technology.
  b. Commitment to quality.
 c. Management capability and commitment.
 d. Cost performance.
 e. Commitment to effective marketing and promotion.


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batool

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The 4A's Standards of Practice state that members will not create advertising that contains:
 False or misleading statements or exaggerations, visual or verbal
 Testimonials that do not reflect the real opinion of the individual(s) involved
 Price claims that are misleading
 Claims insufficiently supported or that distort the true meaning of statements made by professional or scientific authorities
 Statements, suggestions, or pictures offensive to public decency or minority segments of the population

Answer to Question 2

e


swpotter12

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

kusterl

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Reply 3 on: Yesterday
Gracias!

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