This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Explain in detail why defining the problem is critical to the marketing research process. Give an ... (Read 38 times)

bobypop

  • Hero Member
  • *****
  • Posts: 539
on: Jun 29, 2018
Explain in detail why defining the problem is critical to the marketing research process. Give an example of defining the problem for a sports event and another entertainment event.

Question 2

What is a shopping cart abandoner? How can businesses use data to reach these customers?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bimper21

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

Defining the problem sets the stage for what research needs to take place.
Defining a problem for a sporting event may involve tightening security at the event and controlling disorderly fans who become a danger to others. Defining a problem for music concerts may involve increasing attendance and interest of fans.

Answer to Question 2

Shopping cart abandoners are customers who start to make an online purchase but leave the website without completing it. Marketing data can be used to determine if these customers might become sales opportunities rather than lost sales. If they are sent a cart-reminder email (an email reminding them of their incomplete purchase) they may become buyers.


bobypop

  • Member
  • Posts: 539
Reply 2 on: Jun 29, 2018
:D TYSM

Dominic

  • Member
  • Posts: 328
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Successful agriculturalists must have a basic understanding of landscape structure and process. Thes Successful agriculturalists must have a basic understanding of landscape structure and process. Thes
Five step nursing process Five step nursing process
The steps in the hearing process. (1) Sound waves enter the outer ear and travel through the ear ... The steps in the hearing process. (1) Sound waves enter the outer ear and travel through the ear ...
How to find the critical numbers of a function How to find the critical numbers of a function
Acid deposition is a transboundary problem Acid deposition is a transboundary problem
Math Thinking Problem Math Thinking Problem
Video: Membrane Protein and Facilitated Transport (Passive Vs Active)

For a complete list of videos, visit our video library