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Author Question: The initial phase of the marketing research process is carefully defining the information need, ... (Read 96 times)

bcretired

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The initial phase of the marketing research process is carefully defining the information need, which often involves:
 a. Data coding & editing
 b. Primary data collection
 c. Defining the sample size
 d. Exploratory research
 e. Information reporting

Question 2

It is important for a salesperson to determine the needs gap (of the buyer) before making a sales presentation.
 
 Indicate whether the statement is true or false



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jaaaaaaa

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Answer to Question 1

d

Answer to Question 2

T




bcretired

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


Bigfoot1984

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Reply 3 on: Yesterday
Excellent

 

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