Author Question: The initial phase of the marketing research process is carefully defining the information need, ... (Read 78 times)

bcretired · **on:** Jun 28, 2018

The initial phase of the marketing research process is carefully defining the information need, which often involves:
a. Data coding & editing
b. Primary data collection
c. Defining the sample size
d. Exploratory research
e. Information reporting

Question 2

It is important for a salesperson to determine the needs gap (of the buyer) before making a sales presentation.

Indicate whether the statement is true or false