Radio listening statistics gathered by Arbitron are typically collected using
a. people meters.
b. telephone surveys of representative listener samples.
c. audimeters.
d. mail diaries.
e. personal interviews.
Question 2
Which of the following is FALSE?
a. People meters attempt to measure the channels to which a television set is tuned and who is watching the television set.
b. Radio listening statistics are typically obtained through the use of diaries.
c. BehaviorScan requires only one identification card per household.
d. Both a and b.
e. a, b, and c.
More People Are Living in Cities
Alan Price - Poor People
In the 1800s, most people were poor, and formal education beyond the first several grades was a ...
What emotions are these people expressing? Are these emotions global? Is their way of expressing ...
Two areas of reduced cortical volume and one area of increased cortical volume observed in people ...
Famous People with Parkinson's Disease