Author Question: Radio-listening statistics gathered by Arbitron are typically collected using a. People meters. b. ... (Read 66 times)

jjjetplane · **on:** Jun 28, 2018

Radio-listening statistics gathered by Arbitron are typically collected using
a. People meters.
b. Telephone surveys of representative listener samples.
c. Audiometers.
d. Diaries placed in a panel of households.
e. Personal interviews.

Question 2

The same ad for Bmarts, the low price leader, that was played repeatedly led Jon to believe that this store had lower prices even though he did not really pay much attention to the ad. This is an example of repetition leading consumers to
a. process the information without wearout.
b. feel strongly about the central arguments in an ad.
c. acquire basic knowledge about features or benefits.
d. feel a sense of mystery about the sponsor of an ad.
e. feel strongly about the peripheral arguments in an ad.