Author Question: The recommended minimum time spent in test market is a. less than 3 months. b. 3 6 months. c. 7 9 ... (Read 118 times)

jparksx · **on:** Jun 29, 2018

The recommended minimum time spent in test market is
a. less than 3 months.
b. 3 6 months.
c. 7 9 months.
d. 10 12 months.
e. 13 18 months.

Question 2

Which of the following is FALSE?
a. One year is the recommended minimum amount of time to test market a product.
b. A controlled test market is also known as the forced-distribution test market.
c. A market test is an example of a controlled experiment.
d. Test markets can only be used to determine the sales potential of a new product or an improved version of an established product.
e. None of these statements are false; they are all true.