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Author Question: The recommended minimum time spent in test market is a. less than 3 months. b. 3 6 months. c. 7 9 ... (Read 128 times)

jparksx

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on: Jun 29, 2018
The recommended minimum time spent in test market is
 a. less than 3 months.
  b. 3 6 months.
  c. 7 9 months.
  d. 10 12 months.
  e. 13 18 months.

Question 2

Which of the following is FALSE?
 a. One year is the recommended minimum amount of time to test market a product.
  b. A controlled test market is also known as the forced-distribution test market.
  c. A market test is an example of a controlled experiment.
  d. Test markets can only be used to determine the sales potential of a new product or an improved version of an established product.
  e. None of these statements are false; they are all true.


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Gabe

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

D


jparksx

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

at

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  • Posts: 359
Reply 3 on: Yesterday
Excellent

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