Which of the following statements is FALSE?
a. Managers usually have a clear understanding of the problems they face. The real difficulty lies in communicating the problems to researchers.
b. It is important that researchers help managers understand the real marketing problem(s).
c. Researchers must avoid simply responding to managers' requests for information.
d. Good marketing research is based on a clear understanding of what information is needed and how that information will be used to address the problem / opportunity.
e. None of these statements are false; they are all true.
Question 2
The following items should be included in the sampling section of the body of the report EXCEPT
a. the definition of the population.
b. what was done.
c. how the sample was chosen.
d. why the procedure chosen was used.
e. All of the above should be included in the sampling section.
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