Which of the following is FALSE?
a. Program strategy specifies the types of studies that are to be conducted and for what purposes.
b. Project strategy deals with how a study should be conducted.
c. Program strategy is determined by a company's philosophy of how marketing research fits into its marketing plan.
d. Project strategy involves the design of the individual studies that a firm conducts to gather information.
e. A program strategy and a project strategy are identical.
Question 2
A statistical technique used with a continuous dependent variable and one or more categorical independent variables
is called a(n) ___________________ _.
Fill in the blank(s) with correct word
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