Author Question: Which of the following is FALSE? a. Program strategy specifies the types of studies that are to be ... (Read 37 times)

pepyto

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Which of the following is FALSE?
 a. Program strategy specifies the types of studies that are to be conducted and for what purposes.
  b. Project strategy deals with how a study should be conducted.
  c. Program strategy is determined by a company's philosophy of how marketing research fits into its marketing plan.
  d. Project strategy involves the design of the individual studies that a firm conducts to gather information.
  e. A program strategy and a project strategy are identical.

Question 2

A statistical technique used with a continuous dependent variable and one or more categorical independent variables
  is called a(n) ___________________ _.
 Fill in the blank(s) with correct word



tranoy

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Answer to Question 1

E

Answer to Question 2

ANOVA, or analysis of variance



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