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Author Question: Which of the following is FALSE? a. Program strategy specifies the types of studies that are to be ... (Read 41 times)

pepyto

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  • Posts: 547
on: Jun 29, 2018
Which of the following is FALSE?
 a. Program strategy specifies the types of studies that are to be conducted and for what purposes.
  b. Project strategy deals with how a study should be conducted.
  c. Program strategy is determined by a company's philosophy of how marketing research fits into its marketing plan.
  d. Project strategy involves the design of the individual studies that a firm conducts to gather information.
  e. A program strategy and a project strategy are identical.

Question 2

A statistical technique used with a continuous dependent variable and one or more categorical independent variables
  is called a(n) ___________________ _.
 Fill in the blank(s) with correct word


tranoy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

ANOVA, or analysis of variance


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