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Author Question: The MAIN purpose of marketing research is: a. To help achieve all marketing activities below their ... (Read 152 times)

nummyann

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on: Jun 29, 2018
The MAIN purpose of marketing research is:
 a. To help achieve all marketing activities below their cost estimates.
  b. To accurately determine consumer demand.
  c. To provide a continuous flow of objective information to marketing managers.
  d. To gather information to help managers make better decisions.
  e. None of the above.

Question 2

If the correlation between two variables x and y is equal to 0.90, which of the following is TRUE?
 a. x and y are highly related, whereby a positive change in x is accompanied by a positive change in y.
  b. The two variables x and y are not related to one another.
  c. x and y are highly related, whereby a negative change in x is accompanied by a positive change in y.
  d. The coefficient of determination is equal to 0.81.
  e. An increase in x is accompanied by a decrease in y.


fromAlphatoOmega22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

c


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