Author Question: Zeppo created a new rating scale designed to measure people's liking for plums. On this scale, the ... (Read 116 times)

jparksx · **on:** Jun 19, 2018

Zeppo created a new rating scale designed to measure people's liking for plums. On this scale, the psychological distance implied by a single-unit difference on the rating scale remains constant across the entire range of the rating scale. This means, for example, that the difference in subjective liking between a 3 and a 4 on Zeppo's scale is the same as the difference in subjective liking between a 6 and a 7 . Zeppo's scale makes use of:

A) a Likert format
B) a Thurstone gradient
C) equal appearing intervals
D) all of these

Question 2

Napoleon wanted to survey people about their use of marijuana. In an effort to get people to respond as honestly as possible, Napoleon embedded his questions about marijuana use in a list of questions about many other drugs (e.g., caffeine, crack cocaine, heroin, speed). Was this a good idea?

A) yes
B) no
C) it depends on whether his sample contains a lot of heavy drug users