Zeppo created a new rating scale designed to measure people's ...

[jparksx]

Zeppo created a new rating scale designed to measure people's liking for plums. On this scale, the psychological distance implied by a single-unit difference on the rating scale remains constant across the entire range of the rating scale. This means, for example, that the difference in subjective liking between a 3 and a 4 on Zeppo's scale is the same as the difference in subjective liking between a 6 and a 7 . Zeppo's scale makes use of:
 
  A) a Likert format
  B) a Thurstone gradient
  C) equal appearing intervals
  D) all of these

Question 2

Napoleon wanted to survey people about their use of marijuana. In an effort to get people to respond as honestly as possible, Napoleon embedded his questions about marijuana use in a list of questions about many other drugs (e.g., caffeine, crack cocaine, heroin, speed). Was this a good idea?
 
  A) yes
  B) no
  C) it depends on whether his sample contains a lot of heavy drug users

[jaaaaaaa]

Answer to Question 1

C

Answer to Question 2

A

[jparksx]

Excellent

[gcook]

TYSM